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When all you need is a One Page Website

Before you begin

Before you begin to build a great one-page website, let’s step back and decide what your site is for. In other words: what do you want your visitors to do when they land on your site?

Here are some questions that you might need to ask yourself when deciding the primary reason of your site:

  • Do you want your visitors to purchase something?
  • Do you want users to enlist your services?
  • Are you hosting an event that you want users to learn about and attend?
  • Do you want visitors to sign up for your membership offering?

Website Purpose

Figuring out the purpose of your site will determine what your one-page website needs to include. Ideally, you want to decide the primary reason of your site first and then build off that. This ensures your site’s conversion goal will be exactly what you want it to be.

Once the site’s goal is clear, you can begin designing based on your specific needs. Those needs will determine the style and layout of a page.

Here are a few things to consider when choosing a theme for your site:

1. You will need a way to break the page into multiple sections. Quality WordPress Themes provide a good colour and design combination that lets you divide and section your content efficiently onto one page. Considering you’ve only got one page to make an impact on your audience, you have to make it count.

2. You need basic navigation buttons (jump links) so every visitor has a clear idea of where everything is and how to get to it. It’s a great way to boost section visibility and let people know what they’ll find on the page.

Choosing a Theme

Here are a few things to consider when choosing a theme for your site:

1. You will need a way to break the page into multiple sections. Quality WordPress Themes provide a good colour and design combination that lets you divide and section your content efficiently onto one page. Considering you’ve only got one page to make an impact on your audience, you have to make it count.

2. You need basic navigation buttons (jump links) so every visitor has a clear idea of where everything is and how to get to it. It’s a great way to boost section visibility and let people know what they’ll find on the page.
You may need “call to action” buttons to encourage users to act on your conversion goal. Some common calls to action include Sign up, Learn more, Watch demo, or Get in touch.

3. You also need to consider other design aspects relevant to your site. For instance, if you want to showcase photos or provide video backgrounds, you may need to consider a theme that allows you to do that responsively.

To learn more about setting up a one page website, contact Business Highway
Credit: WordPress

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