No need for Blah Blah – just make it happen.

No need for Blah Blah – just make it happen. The philosophy of many Australian Rural Businesses.

As marketers, we work with a variety of business owners and it is up to us to make sure that our conversations are heard. This may require us to CUT TO THE CHASE with what needs to be conveyed when the topic of branding and structuring growth strategies is the subject with your client.

Letting my clients express their ideas, their likes and where they want to take their business accelerates the growth of our relationship. I’ve learned to listen when needed and hold my tongue when needed. But believe me, I’ve made mistakes in the past and I might even make a few in the future but that’s all part of working in marketing with diverse businesses.

My recent project with John Lordan Saddles was one of my success stories. Freedom to speak openly made our work progress smoothly and efficiently. I suppose my many years working in the rural and agricultural sectors of Australia gives me the heads up on the barriers of rural life and what it has taken to be a success in business. And John Lordan Saddles is a success story.

John is regarded as one of Australia’s true Master Saddles and a craftsman of handcrafted leather accessories. John wanted to bring the quality of his craftsmanship to a new ecommerce website where visitors from throughout the world could shop. John was confident that he knew what he liked and what we needed to do to create his brand look.

Check out John’s website and appreciate his craftsmanship.

 

March Sale on Website Design Packages

March website design sale by Business Highway Dubbo

We are offering a March sale on our website design packages to help regional businesses to either launch their business online, relaunch a new brand for their existing website or to set up a shopping website.

If you have been thinking of selling your products online, now is the time to set up an ecommerce website. Online sales could be up and running within 10 days.

Or if your current website is not mobile friendly. Meaning that customers cannot view your website correctly on a computer, tablet or phone, then we have packages available to fix this issue.

This March Sale offer is only available until the 31 March 2021. Signed agreement and deposit required.

Other services available include:

  • Logo Design
  • Rebrand your website
  • Rebrand your marketing materials
  • Business Coaching
  • Review of your business systems
  • Social media integration
  • Analytics research
  • Advertising campaigns
  • Google My Business Setup
  • Google Maps Set Up

Website Relaunch

Just finished reinvigorating our website.
Why relaunch our website?
It is important for all businesses to clarify their company direction with clients and potential clients. Our message and offering is developing as we see new opportunities and respond to customer demands.
We will continue to update our website over the next week, so stay tuned.
Checkout our new Shopify website development packages or our new support packages

Have you been following our Google My Business updates

How to feature your business on Google Maps?

 

So how can a business feature on Google Maps? Let me explain.

Google Maps pulls information from Google My Business. This data is then used to populate the local listings displayed on Google Maps for users. Google Maps helps searchers find your business, call you directly, visit your website and compare your competitors. Google Maps acts as both a search engine to find the business users are searching for, and then as a map to direct users to that location.

 

Who wants Sushi or pizza or a fine dining experience?

Well, today, Google is one of the biggest influencers when seeking a place to eat.

Visitors to any town are now using Google Maps to locate the nearest restaurant or cafe when seeking a place to dine out at. What they find on Google Maps, be it detailed information, great reviews or snazzy food photos, completely influences the diners decision.

So how can a business feature on Google Maps? Let me explain.

Google Maps pulls information from Google My Business. This data is then used to populate the local listings displayed on Google Maps for users. Google Maps helps searchers find your business, call you directly, visit your website and compare your competitors. Google Maps acts as both a search engine to find the business users are searching for, and then as a map to direct users to that location.

This is especially important since 30% of all mobile searches are location-based, meaning Google Maps is a critical driver of mobile traffic. Furthermore, ensuring you are listed on Apple maps, Bing, and all search engines will maximise opportunities for customers to locate your business.

Don’t delay directing potential clients to your business. Contact our office to help you feature on Google My Business and Google Maps.
Dubbo, New South Wales, Australia

Google Maps

Who wants Sushi or pizza or a fine dining experience?

Well, today, Google is one of the biggest influencers when seeking a place to eat.

Visitors to any town are now using Google Maps to locate the nearest restaurant or cafe when seeking a place to dine out at. What they find on Google Maps, be it detailed information, great reviews or snazzy food photos, completely influences the diners decision.

So how can a business feature on Google Maps? Let me explain.

Google Maps pulls information from Google My Business. This data is then used to populate the local listings displayed on Google Maps for users. Google Maps helps searchers find your business, call you directly, visit your website and compare your competitors. Google Maps acts as both a search engine to find the business users are searching for, and then as a map to direct users to that location.

This is especially important since 30% of all mobile searches are location-based, meaning Google Maps is a critical driver of mobile traffic. Furthermore, ensuring you are listed on Apple maps, Bing, and all search engines will maximise opportunities for customers to locate your business.

Don’t delay directing potential clients to your business. Contact our office to help you feature on Google My Business and Google Maps.
Dubbo, New South Wales, Australia

Who wants Sushi or pizza or a fine dining experience?

Well, today, Google is one of the biggest influencers when seeking a place to eat.

Visitors to any town are now using Google Maps to locate the nearest restaurant or cafe when seeking a place to dine out at. What they find on Google Maps, be it detailed information, great reviews or snazzy food photos, completely influences the diners decision.

So how can a business feature on Google Maps? Let me explain.

Google Maps pulls information from Google My Business. This data is then used to populate the local listings displayed on Google Maps for users. Google Maps helps searchers find your business, call you directly, visit your website and compare your competitors. Google Maps acts as both a search engine to find the business users are searching for, and then as a map to direct users to that location.

This is especially important since 30% of all mobile searches are location-based, meaning Google Maps is a critical driver of mobile traffic. Furthermore, ensuring you are listed on Apple maps, Bing, and all search engines will maximise opportunities for customers to locate your business.

Don’t delay directing potential clients to your business. Contact our office to help you feature on Google My Business and Google Maps.
Dubbo, New South Wales, Australia

Google Maps

Who wants Sushi or pizza or a fine dining experience?

Well, today, Google is one of the biggest influencers when seeking a place to eat.

Visitors to any town are now using Google Maps to locate the nearest restaurant or cafe when seeking a place to dine out at. What they find on Google Maps, be it detailed information, great reviews or snazzy food photos, completely influences the diners decision.

So how can a business feature on Google Maps? Let me explain.

Google Maps pulls information from Google My Business. This data is then used to populate the local listings displayed on Google Maps for users. Google Maps helps searchers find your business, call you directly, visit your website and compare your competitors. Google Maps acts as both a search engine to find the business users are searching for, and then as a map to direct users to that location.

This is especially important since 30% of all mobile searches are location-based, meaning Google Maps is a critical driver of mobile traffic. Furthermore, ensuring you are listed on Apple maps, Bing, and all search engines will maximise opportunities for customers to locate your business.

Don’t delay directing potential clients to your business. Contact our office to help you feature on Google My Business and Google Maps.
Dubbo, New South Wales, Australia

What can we do for your Google My Business Listing?

We will set up all the major information for your Google My Business listing. This includes your location, contact details, branding, products, services, operating times.

We will optimize your description, complete all available attributes, service and booking options to ensure all data is accurate.

We will respond to your reviews, both positive and negative.

We will create, monitor and respond to questions and answers. We will work with you to set up initial questions and answers, then respond to any questions your potential customers may have.

In addition to optimizing your Google My Business listing, will can also complete your listings for Google Maps, Bing and many other platforms.

Call Kim 0418969098

What is Google Analytics?

Google analytics shows you in depth detail about the visitors to your website. Basically who is visiting your website and what actions they are taking. Analytics will tell you where the visitors came from, what were they searching for when they found you, what pages did they look at and did they contact you. This will help you determine the future marketing activities you should consider.

Visitors to your website are equally as important as visitors to your physical business premises.

Analytics needs to be set up on your website and customised reports scheduled to be sent to you on a regular basis. You will gain an improved insight into your customers, potential customers, what interests them and what is not working on your website. Furthermore, you will learn more about where your customers are located and this will assist your decisions on where to spend your advertising dollars.

You will be able to:
1. Define what is important to your business
2. Spot threats and opportunities faster
3. Provide reports on what is happening in your business
4. Create a framework for making smarter decisions
5. Learn from advertising success and failures

Other benefits of Google Analytics include:
. It’s Free
. It’s easy to install
. It collects data for you
. You can customise reports
. It offers complete integration with Google
. It can be integrated with all your social media, such as Facebook
. It provides fantastic insight into your website activity

Contact Business Highway to help you through setting up Google analytics for your website. Email: kim@businesshighway.com.au

What does Google analytics look like