Benefits Of A One Page Website
One-page websites offer a simplicity which is great for sites that don’t have much content to showcase on a “traditional” website. Sites that can explain their full pitch on a single page work best with a one-page structure.
With that being said, one-page websites are not suitable for every user. You shouldn’t do it just for the sake of it. As one-page websites require much less text due to space restrictions, they are often image-focused. For this reason, businesses that need to publish lots of information or sell products would be better off using a multi-page website instead of building a one-page website.
Fast Page Loading Times
One-page websites offer a lot of benefits for sites that can fully utilize them. For instance, a one-page website offers fast page loading times which is very useful for enhancing SEO, making your site more responsive, and delivering a good user experience. That’s especially true for mobile users that may find it convenient to scroll down instead of clicking buttons, opening menus, navigating their way on limited screen space.
One-page websites also offer you more control over your content. It’s easier to define your main user flow – what people see first and what they’ll see last. This helps in improving the overall look of your site and presents your content in an engaging way.
Ease of Maintenance
From a technical standpoint, maintaining a one-page website is much less work as compared to a multi-page website. Multi-page websites require a lot more work in maintaining plugins and content. You’ll need a constant stream of content to fill up various pages and posts throughout the site.
Everything On One Page
One-page websites don’t require a lot of maintenance but they do require a few things to make them sufficient for users. Your visitors won’t have to click through multiple pages to find what they’re looking for – it’ll all be available on the homepage.
Since you only have one page to work with, here are some things you should focus on:
About Us section. An About Us section where you explain who you are and what your company or organization does. Most customers and clients are interested in learning about the people they’re buying from or working with.
Branding. Provide branding elements such as your logo and tagline.
List of products or services. You may want to provide a list of all your products and services if it’s relevant to your organisation or company. Users will find it convenient to find all of your products and services listed in one place for quick access.
Links to your online profiles. Links to your other online presences and any content around the web, which also includes social media profiles. You never want to miss out on a chance to be more approachable.
Contact information. General contact information such as your phone number or email. Make sure to provide various channels if possible, so every user finds their way to you.
For instance, you can build a Coming Soon one-page website to promote your upcoming event. Since there’s not much content and you want users to get straight to the point, a one-page website’s simplicity enables you to do just that.